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Vision & Strategy
Create and deliver value to
our Customers...

CWL’S intention is to set the highest standards of integrity in the way we manage our business. Operating in the international steel industry, CWL aims to maintain and build on our position as a leading supplier of wire and wire solutions.


Customers at the Centre...

CWL understand that our success is linked to that of our customers. We aim to build strong partnerships based on service, trust and reliability. Customer satisfaction, growth and continuous improvement will be a measure of our performance and customised to our target clients.

  • Customer satisfaction
  • On-time-in-full deliveries
  • Organic revenue growth and strength of partnerships
  • Customer’s success


World Class Service...

Benchmarking and tracking CWL performance and progress in manufacturing and delivery operations is vital to our objective of achieving best-in-class status in the wire industry. To ensure objective performance assessment, our key performance indicators include;

  • Overall equipment efficiency (OEE)
  • Environmental performance
  • Employee safety
  • Efficient procurement
  • Right-first-time quality excellence
  • Efficient, effective value added service
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